With so many people preferring to do most of their shopping online, it is absolutely vital for every business to have a website. They connect buyers and sellers and any business that doesn’t have one risks losing out on opportunities to the competition.

One of the biggest benefits of having a business website is that it allows you to offer services to your customers, irrespective of their geographical location, without unnecessary delays. You are also able to stay engaged with your customers and hear their feedback on a regular basis. It’s important to note that it’s not just about having any website. It has to be one that effectively serves the purpose for which it was intended. Here are five handy tips for getting it right.

1. Presentation

Your website is a big part of your brand which makes it very important that you present your goods and services in a way that shows your customers what your brand is all about. Its design and layout must be easy on the eye and the messaging should be clear and concise.

2. User friendliness

Customers don’t want to waste their time on your website if they are struggling to navigate it or if its layout is all over the place. The only way to avoid this is to ensure that you have a website that is simple and easy to use.

3. Clear product descriptions

Your website is an extension of your sales team and your product descriptions should therefore be geared towards assisting buyers in their decision making. In addition to being informative, the descriptions should also set a positive tone for potential customers. You may also want to have an FAQs sections to help dispel any doubts that customers may have.

4. Quality product photography

Product photography is massively important because the images that users see mark their first experience with your products. High quality images together with good lighting make it so easy for your products to be seen for what they are. A zoom function is also a good idea to help users see larger versions.

5. Mobile usability

A large number of people shop using their mobile devices. Therefore, it goes without saying that your website should cater to these people by being mobile friendly. In fact, the mobile aspect should be one of the top priorities at the design stage.

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