You can achieve better SEO (Search Engine Optimization) via better web design. If you currently have a site or plan on launching one, you’ll want to know what you can do. With that said, here’s 10 tips to get you off to a good start.
Your site needs to have a responsive design, because it allows your site to run smoothly on various devices, including iPads, Smartphones and so forth. A responsive website has a URL for its main site, as well as one for its mobile site. Don’t worry though because doing this is relatively easy and you will increase your external back-link count when you do it.
Your site needs to be easy and fast to navigate. As soon as your users land on your site, they should have no issues finding what they’re looking for.
You want to have a semantic layout that is clean. The good news is this is easy to do, and it can improve your SEO. When you use certain HTML5 elements, then you will make it easier for Google to tell which content is not valuable and which content is valuable. This is really a minor thing, but you should still consider doing it.
Meta tags are used to notify Google and other search engines of a site’s keywords, title and index rate. Before a website is ranked by Google, it will read the meta tags. Long tailed keywords tend to rank very well because of how specific and unique they are. A website has a good chance of ranking if it is specific.
Remove Double Sidebar
The double sidebar is not in style and it just weighs down SEO efforts. Your website can work very slowly when you use double sidebars because they increase media files on a web page, as well as increase links. When a site has too many external links or images, then it will work slowly. Not only that, but most mobile devices don’t view sites too well when they use a double sidebar. Either remove the sidebar or reduce it.
You can boost SEO by keeping your website design minimal. This is because the design is easier to understand and it is more straightforward. In short, if you want an SEO friendly website and an attractive design, then keep things minimal.
Accelerated Mobile Pages
Having a mobile website is not enough these days. AMP, short for accelerated mobile pages, is designed to enhance a site’s performance and it’s designed to make the mobile web better. Users are accessing content from various sources, therefore delivering content efficiently is important. This is why Google is now delivering content using AMP. If a site adopts AMP, then Google will likely give it preference. Take advantage of this. You might be surprised at how much better your site will rank.
Don’t forget about your images because they will come up in Google search results. Optimize your images using alt-tags, which describe what the photo is. You might be surprised at the results you get when you use alt-tags, but make sure the tags are relevant. Another thing you can do is create a title for the image, as this shows up when the user hovers the cursor over it. Also, name the image file instead of keeping it generic. Include a keyword or two in the filename and separate words with a hyphen.
Page Load Time
The better your SEO is, the more traffic you will get. Keep the above web design tips in mind and before you know it, you will get better results with your SEO efforts.